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A lifetime of professional and personal insights

Business Mentor, Personal Insights & Psychosocial Recovery Coach

Holding an MBA, Wendy is a mentor to leaders who want to make a positive difference in this world. Wendy has held board roles and senior management positions across a number of industries, including CEO of a not-for-profit business advisory service which held contracts with the NSW government. Wendy also held a Board position with an Australian Government funded counselling service, specialising in supporting parents and children, strengthening families through respectful relationships.

This is Wendy's story...

Helping individuals succeed and businesses to grow has always been my passion.

In 2018 I founded and continue to support Animal Therapies Ltd, a National Health Promotion Charity. The charity has National recognition and credibility and is advancing the understanding, acceptance and accessibility of animal-assisted services for those in need.


Formerly the CEO of an award winning business advisory service under contract to the government and National Contracts Manager for an ASX listed corporation, I have an extensive understanding of the needs of small to large organisations.


Professional Achievements: 
I have built from the ground up a number of successful organisations:

  1. Animal Therapies Ltd – an Australian Health Promotion Charity;

  2. Business Advisory Services Incorporated – a not-for-profit organisation holding contracts with NSW Department of State and Regional Development helping small business. Winner of the NSW Fair Trading award for best Business Association;

  3. Training For Success (Aust) Pty Ltd – an award winning Australasian sales management consultancy. 


Other achievements include being the recipient of a scholarship through the Sydney Business Review, Chief of Enterprises Awards program and admitted into the UWS - Deans Merit List for 3 consecutive years for Outstanding Academic Achievement.


Winning the best “NSW Metropolitan Business Association” awarded by the Office of Fair Trading.


Receiving a Rotary Clubs ‘Pride in Workmanship’ Award and International Film and Television Award for "best sales training video for geographically isolated businesses."



Mentor, Business and Personal Insights Coach ( 1990 - Current)

Training For Success (Aust) Pty Ltd

Coaching and mentoring private clients in their pursuit of success and significance both personally and professionally.  Facilitated success for clients across various industries and sectors in Australia and New Zealand. The health and fitness arm was sold in 2000.


Founder and Director ( 2018 - current)

Animal Therapies Ltd

A National Health Promotion Charity becoming the leading institution in preventing and managing mental illness, disease, disability and adversity through animal-assisted services.


National Contracts Manager ( 8 years)


Responsible for the success, contractual performance and compliance of all third party Agreements. Holding the following roles throughout my employment:

  • National Distribution and Contracts Manager

  • National Business Development Manager

Director ( 2 years)

Interrelate Family Services Limited

Holding contracts with the Attorney Generals Department, Interrelate delivers mediation and relationship counselling services. My role as Board member included being a member of the Finance, Audit, Risk and Asset Management Committee.

CEO ( 5 years)

Business Advisory Services Incorporated

Reporting to the Board of Directors, my role as CEO was to lead the organisation in providing high quality business support to small to medium sized enterprises resulting in positive social, economic and environmental outcomes.


Training / Certification

2021  Psychosocial Recovery Coach,  DSC

2021 Support Coordination Intensive, DSC

2021 Mental Health First Aid Accreditation, Mental Health First Aid Australia

2013 Certificate 111 in Fitness - Australian Fitness Network

2012 Mediation Professional Development, Australian Commercial Disputes Centre

2009 Intensive Negotiation Skills, Clayton Utz

2008 MBA with distinction, University of Western Sydney

2008 Contract Law, IIR Executive Development

2007 Accredited Mediator, Australian Commercial Disputes Centre

2002 Certificate IV in Workplace Training and Assessment

2001 The Australian Institute of Professional Counsellors:

Certificates of Attainment

  • Counselling Skills

  • Practicalities of Counselling

  • Relationships  & Conflict Resolution

  • Abuse & Abuse Counselling

2001 Juvenile Justice Conference Convenor Certification

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